Every ad platform measures attribution using its own model — and every platform has an incentive to overclaim. AdCrux uses Marketing Mix Modeling to deliver an independent view of your media mix, so your budget decisions are based on data no one can dispute.
No data scientists. No consultants. No waiting. Upload your spend data and AdCrux delivers attribution results your entire team can act on.
Four columns: week, channel, spend, leads. AdCrux validates, models, and delivers attribution results automatically — no configuration required.
AdCrux's MMM engine calculates the actual incremental contribution of each channel — separating real impact from platform overclaiming, organic baseline, and seasonality.
Reallocate budget based on independent data. Present results to clients or leadership with confidence — backed by a model no platform had a hand in building.
Each module is designed around a specific decision your marketing team makes every week.
Executive KPIs, spend by channel over time, and the full performance table with ROAS colour-coding.
Model accuracy diagnostics — R², MAPE, Holdout RMSPE — plus actual vs predicted revenue curves.
Diminishing returns curves per channel. See which channels are Underinvested, Optimal, or Saturated.
Compare Conservative, Balanced, Aggressive, and Efficiency plans side by side with full revenue projections.
Live budget sliders — drag to reallocate spend and instantly see projected revenue and ROAS impact.
Decompose performance into Trend, Seasonal, and Residual components with a spend index heatmap.
"We finally had a number no one could argue with. When Google said one thing and Meta said another, AdCrux gave us the ground truth to make the call."
"The saturation curves alone saved us from pouring budget into a maxed-out channel. Independent data — not a platform recommendation — made that call obvious."
"We replaced a three-week consulting engagement with an afternoon in AdCrux. Same methodological rigor, a fraction of the time and cost."
Start free for 14 days. No credit card required.
Upload your first CSV in under 5 minutes. Independent attribution from your very first session.
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