AdCrux gives you an independent view of what's actually driving growth — so you can make better budget decisions.
Setup in minutes · No engineers required · No credit card needed
Most platforms measure performance in isolation — using their own models, their own windows, their own incentives.
Platforms overclaim. Each platform counts conversions using its own attribution window. A single customer journey gets counted multiple times — across Google, Meta, and any other channel that touched the path.
The result: your data shows 192 leads. Your business generated 120. That 60% gap is where budget decisions go wrong.
This isn't a flaw in any specific platform. It's a structural problem — platforms have every incentive to show their own numbers in the best light.
Every channel looks like a winner Meta looks like your best performer. Google also looks like your best performer. Both show green numbers. But total growth doesn't match the sum.
You increase spend and results don't follow A channel that looked efficient at $5K/month starts underperforming at $15K. The platform dashboard didn't warn you — it just showed more spend going in.
You can't tell what's actually working When you pause a campaign, results drop. But you don't know if that channel was the cause, or if you just removed the last touch in a journey that started somewhere else.
Budget decisions feel like guesswork You move money between channels based on ROAS reported by the platforms themselves. You're asking Google if you should spend more on Google.
When your data is biased, every decision downstream inherits that bias.
The platform shows strong ROAS. You increase spend. Returns flatten. You've pushed past the point of diminishing returns without knowing it.
A channel with low last-click attribution looks inefficient. You reduce spend. Overall leads drop. The channel was contributing more than the data showed.
Organic traffic, seasonality, and brand momentum get absorbed into paid channel metrics. You attribute to media what was going to happen anyway.
Budget inefficiency is invisible when everyone's dashboard shows positive numbers. You only notice when you compare spend growth to outcome growth.
AdCrux combines your media data into a unified model to estimate real contribution, identify diminishing returns, and help you make better budget decisions — independently of what any platform reports.
Independent measurement — Built independently from any platform attribution model. The numbers come from statistics, not incentives.
Unified view — All your channels in a single model. No more comparing silos.
Actionable outputs — Not just charts. Specific budget recommendations you can act on.
Setup in minutes — Upload a CSV. No engineers, no consultants, no waiting weeks for results.
Model-estimated contribution · independent of platform data
No data scientists. No consultants. No configuration required.
A simple CSV with four columns: week, channel, spend, and leads. AdCrux validates and processes it automatically.
CSV uploadAdCrux runs a Marketing Mix Model on your data — estimating real contribution, saturation curves, and baseline effects for every channel.
~30 secondsExplore reallocation scenarios, identify over- and under-invested channels, and export a clear summary for your team or clients.
Actionable outputsSix modules. One unified view of your marketing performance.
Your full media performance in one place.
Real dashboard · Your data stays in your account · Export to PDF
AdCrux turns model results into decisions. Every module ends with a specific recommendation.
Channels with room to grow and efficient returns at current spend levels.
Channels past their saturation point where incremental spend is no longer efficient.
Early warnings before you hit diminishing returns.
A specific budget scenario showing projected outcome improvement from shifting spend.
AdCrux brings rigorous measurement to teams without data science resources.
Marketing Mix Modeling used to require data scientists. AdCrux makes it available to any team with a CSV file.
Built independently from any platform attribution model. No pixel, no SDK, no API key connecting back to Google or Meta.
Every result comes with a confidence score and model diagnostics. You know when the model is reliable.
If you are spending $10K to $30K per month on ads, AdCrux pays for itself with even small improvements in allocation.
For brands and small teams running paid media and looking for their first independent view of performance.
For growing teams managing multiple brands or business units who need a reliable, repeatable measurement process.
For digital agencies that deliver independent measurement as part of their client service offering.
All plans include a 14-day free trial. Cancel anytime. Need more? Contact us about Enterprise.
Request early access. We will be in touch to get you started.
Request early access →Setup in minutes · No engineers required · No credit card needed